When designing or redesigning a website, there are 4 steps you definitely need to follow:
Step 1 Research—What do your potential customers want? What are their pain points? How can you make their lives easier?
Step 2 Define—What your business stands for? What are its values and mission? How does it differentiate itself from competitors?
Step 3 Design—How will you website be experienced by users? What will help them convert easier (make them buy)? What will make them want to come back again and again?
Step 4 Develop—How will these concepts translate into an actual product? How will the site look, feel, or behave differently than any other site out there on the internet today?